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Email Marketing: A Growing Misconception

I recently watched an episode of Shark Tank, and they did this segment with one of the sharks and several of their entrepreneurs. They came together for a day of learning marketing skills and tactics. It was a nice segment you were reintroduced to several brands that...

5 Ways to Increase Brand Value

If you increase the value of your brand the purchasing habits of your consumers will change in your favor. Leveraging your brand has several advantages: customers will choose your brand over price, purchases will be based on emotion rather than quality or price, and...