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How to Train Your Clients to Use WordPress

For me, the worst part about turning over a website to my clients is a fear that they won't touch it. I try to set out to make websites not brochures. I'm not too sentimental about my designs. I like websites to look good, and move visitors to action. So, a website...

The One Proven Goal That All Effective Websites Have

It used be that Newspapers, TV and radio stations and networks, local cable operators had all the control; these companies and institutions were the only ones with audiences. If for some reason you needed to reach a large number of people for something - you needed to...

Your Company Needs a Blog

It's 2016 and believe it or not your business needs a blog and when I say that your business needs a blog I don't mean yourbusiness.com/blog - that you only used from November of 2011 to March of 2012. Your website needs a BLOG and you need to post on it consistently...

SEO No Coding Required

Search Engine optimization or SEO doesn't always have to be hard. SEO is considered difficult by many because it in many cases requires coding skills. But the truth is that you don’t need to know a ton of code or any for that matter in order to do some basic SEO....

Experiences are More Important than Products

As Millenials have entered the marketplace over the past decade they have quietly influenced in the economy slowly and methodically. From a product/service economy to an experience economy. Now good quality customer service has always been important and businesses who...

SEO – Don’t Get Taken!

I seriously don't know why so many small business owners get taken by so-called SEO companies. “I need you guys to get me to the number one spot on Google for the word ‘Shoes’.” I tried to suppress my laughter. That's exactly what a salesperson told my client over the...

Email Marketing: A Growing Misconception

I recently watched an episode of Shark Tank, and they did this segment with one of the sharks and several of their entrepreneurs. They came together for a day of learning marketing skills and tactics. It was a nice segment you were reintroduced to several brands that...

5 Ways to Increase Brand Value

If you increase the value of your brand the purchasing habits of your consumers will change in your favor. Leveraging your brand has several advantages: customers will choose your brand over price, purchases will be based on emotion rather than quality or price, and...

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