by Joel Wolfgang | Mar 25, 2016 | Branding
It used be that Newspapers, TV and radio stations and networks, local cable operators had all the control; these companies and institutions were the only ones with audiences. If for some reason you needed to reach a large number of people for something – you...
by Joel Wolfgang | Feb 12, 2016 | Branding
If you increase the value of your brand the purchasing habits of your consumers will change in your favor. Leveraging your brand has several advantages: customers will choose your brand over price, purchases will be based on emotion rather than quality or price, and...
